Privacy policy

# PRIVACY POLICY

This Privacy Policy describes how YEWTREE PLANTS & FLOWERS (the "Site", "we", "us", or "our") collects, uses, protects, and discloses your personal information when you visit, use our services, or make a purchase from the Site.

## 1. Personal Information We Collect
When you interact with our Site, we collect certain pieces of information necessary to fulfill your orders and improve your shopping experience:
* **Device Information:** IP address, web browser version, time zone, cookie data, pages viewed, and how you interact with the Site. This is collected automatically via cookies, log files, and web beacons.
* **Order Information:** Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is collected directly from you to fulfill our transaction agreement.

## 2. How We Use Your Personal Information
We use the personal information we collect to:
* Process, fulfill, and ship your orders (including managing payments and providing invoices).
* Communicate directly with you regarding your orders or account support.
* Screen our orders for potential risk or fraudulent activity.
* Provide you with targeted marketing, promotions, or product updates, in accordance with the preferences you have shared with us.
* Optimize, test, and improve the performance of our online store.

## 3. Sharing Your Personal Information
We share your Personal Information with trusted third-party service providers to help us run our business:
* **Shopify:** We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://shopify.com.
* **Payment Gateways:** We share data with secure processors (like Stripe or PayPal) to safely accept your payments.
* **Legal Compliance:** We may share your information to comply with applicable laws and regulations, respond to a lawful subpoena, or protect our legal rights.

## 4. Data Security (SSL Encryption)
The security of your personal data is vital to us. All sensitive transaction data entered during checkout is protected using Secure Sockets Layer (SSL) encryption technology. We do not store your full credit card numbers on our servers.

## 5. Your Rights (GDPR & Consumer Privacy Acts)
Depending on your geographic location, you may have the right to access the personal information we hold about you, request that it be updated or corrected, or ask that your personal data be completely deleted from our systems. If you wish to exercise these rights, please contact us using the information below.

## 6. Cookies and Tracking Technologies
Our website uses cookies to remember your preferences, manage your shopping cart, and analyze web traffic. You can choose to disable cookies through your browser settings, though doing so may prevent certain parts of our store from working correctly.

## 7. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations or for legal and regulatory reasons.

## 8. Contact Us
For more information about our privacy practices, or if you have questions or complaints, please contact us at:
* **Email:** Contact@yewtreepf.shop
* **Phone:** +44 7711 094112
* **Mailing Address:** 163 Church Rd, Yardley, Birmingham B25 8UP, United Kingdom